When the business model is advertising
What does “open” really mean when that which is “open” is used to make money with advertising? Lots of money goes to the content aggregators – these are those last in the chain. Why just them?
Jaron Lanier asked me these questions while I was visiting him at his home in Berkeley a few weeks back.
I have been asking him (and many others) for advice. I’m trying to figure out how to leverage open design principles at Pixel Qi. Open Hardware is a challenge: This because the development of, for example, a new screen, can cost several million dollars. Worse, there are only about 10 companies in the world capable of manufacturing such a screen, and these manufacturers have their own problems.
I write this from Taiwan – where I have spent the majority of my time for the past few years.
Over here, it’s widely predicted that TFT-LCD factories are headed for tough times by the end of this year. Why: in short – because most people have already bought their big-screen HDTVs and don’t need to replace them yet.
The challenge for the TFT-LCD factories is to try to stay as fullyloaded as possible. An idle factory is extremely expensive. So, the big LCD makers are focused on methods to slash the costs of screens, to try to move more product through despite the predicted slow down. Pixel Qi is working closely with them on this, but our core competence is not just in slashing costs. We believe the way to lower cost is by creating new screens. Screens with different functionality: e-paper readability, vastly lower power consumption, lower environmentally impact, higher resolution. As we push the development of our inventions we are also patenting them. How we use these patents will be determined in the future, but we are progressing on making new screens and new machines that drastically slash current price-points while improving performance – as soon as possible
Given this – How can Pixel Qi be more open in this process (or should it be?) – Your thoughts are most welcome.
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