Pixel Qi: the only non-captive LCD design company in the world
We design innovative new screens starting with an overall architecture goal. We aren't encumbered by trying to make it work with a specific fab or process (we can work with any fab or process) but instead we try to invent and then create innovative screens that can solve real world problems - problems not addressed by conventional screens. After inventing/creating an initial architecture we design all layers of the LCD, including each and every mask, the liquid crystal mode and material, the optical films, the driving scheme and the backlight. By doing so we create innovative screens with new and extraordinary performance that can ramp into high volume mass production quickly with high yields.
Essentially - we are the first company that works with LCD fabs like chip designers work with silicon fabs.
For our first product, we have developed of a new class of screen that embodies epaper with color and video. With the backlight on, this screen is color and looks and acts just like a standard LCD; with the backlight off, it becomes a highly reflective e-paper display with support for rapid update and video. Our first product in this series is a10.1" diagonal and is now available for mini-laptops, multitouch tablets, ebook readers and other devices. They are being used by industry verticals and in service industry devices and applications, and are not available yet in stores. However, we have made the bare screen available for DIYers to fit into their netbook or tablet through MAKE Magazine - to get one or more click HERE.
. ... more information about Pixel Qi is available at the Pixel Qi Blog
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Like standard backlit LCD displays, Pixel Qi displays renders quality full-color images, full-motion video, and high screen brightness. However, in environments with high ambient light levels, the 3Qi's reflective mode contributes to the image, allowing the backlight to be turned down or off. This unique capability delivers significant power savings, an attractive screen and a comfortable reading experience, with very high resolution. Outdoors, Pixel Qi's Transflective 2.0 technology comes into play - each pixel is mainly reflective, but has about the same transmissive efficiency as a standard LCD, enabling the user to experience a crisp image with excellent contrast and *brightness* in any light. This highly "green" LCD consumes 80 percent less power in reflective mode, yet delivers a better contrast ratio and equivalent reflectance typical of the best electrophoretic displays.