HOW PIXEL QI DOES IT - WE LEVERAGE THE VAST EXCESS CAPACITY OF THE WORLD'S FACTORIES.
Why this approach?:
The future of mobile computing requires low power screens that are readable in any light.
Like standard backlit LCD displays, Pixel Qi displays renders quality full-color images, full-motion video, and high screen brightness. However, in environments with high ambient light levels, the 3Qi's reflective mode contributes to the image, allowing the backlight to be turned down or off. This unique capability delivers significant power savings, an attractive screen and a comfortable reading experience, with very high resolution.
The screen is the most power-hungry component in a computing device
Our screens are game changers - delivering low power & long battery life while enabling much lighter tablets, laptops and devices.
Mobile Computing Needs Lower Power Screens
Typical smart phone power breakdown (below) - screen uses about 60% of the power. The situation is worse with ipad, where the screen consumes as much as 90% of the power. A Pixel Qi screen in an ipad could nearly halve its weight and enable a self-powered device that need not be plugged in, ever.
To enable the next wave of mobile devices, users and apps - vastly improved screen battery life is needed. Pixel Qi delivers this today and offers a rich roadmap of improvements to take it further in the next few years.
Qi [noun] [pronounciation : chee]: the circulating life energy that in Asian philosophy is thought to be inherent in all things.