Pixel Qi Joins with Shanghai Shizhu Technology to Develop a Family of Multimedia Devices Based on Pixel Qi’s Low-Power, Sunlight-Readable Displays

Shanghai Shizhu Technology plans to launch four tablets powered by Pixel Qi technology to target China’s growing e-reader market

GITEX – Dubai, Oct. 9th-13th, 2011 – Pixel Qi Corporation, designer of innovative low-power sunlight-readable liquid crystal displays, and Shanghai Shizhu Technology, a leading developer of multimedia devices closely allied with one of China’s leading publishing and media groups, today announced that they have joined to develop a family of tablets based on Pixel Qi’s award-winning, full-function liquid-crystal displays. Leveraging Pixel Qi’s technology, four tablets will be launched for China’s growing e-reader market, and are being shown at GITEX in Dubai. Combining Pixel Qi’s displays with Shizhu’s design creates an excellent multi-media experience in a slim, lightweight design with extended battery life. Shizhu has a key partnership with Southern Media Group, whose paper publications reach millions of subscribers daily, and whose media set the pace for investigative journalism, popular and gossip content, and online presence in China.

“Working with Shanghai Shizu Technology gives both firms an extraordinary opportunity to address the growing China market for multi-media devices” said Dr. Mary Lou Jepsen, CEO and founder of Pixel Qi. “We are delighted to support the development of a family of tablets based on our display technology, particularly working with this firm whose role in new Chinese media has been so transformative.”

“Our relationship with Pixel Qi completes our ability to provide a total solution of hardware, software and content to our customers,” said Mr. Ruby Ding, General Manager of Shanghai Shizhu Technology. “We are excited to partner with Pixel Qi to bring their innovative display technology to market.”

Pixel Qi’s display technology renders quality full-color images plus full-motion video and, in high ambient light levels, its reflective mode contributes to the image - allowing the backlight to be turned down or off. This delivers significant power savings and a very comfortable reading experience. Pixel Qi’s current displays range from 7-inch to 10.1-inch in diagonal and deliver a pixel density of up to 170 pixels per inch.

Shanghai Shizhu Technology is a leading developer of high-end multi-media devices. Vertically integrated, with strength in design and development of hardware and software as well as manufacturing, Shanghai Shizhu Technology also enjoys a close alliance with one of China’s most important, independent.

For further information on Pixel Qi and Shanghai Shizhu, please visit booth number A6-13 in the Hall 6 during GITEX 2011.

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About Pixel Qi Corporation
Pixel Qi Corporation, the world’s only non-captive LCD screen designer, has pioneered a new class of screens combining an e-paper look with color and video. These screens offer dramatically lower power consumption, full sunlight readability, and stunning text rendering for reading. The screens use standard LCD manufacturing equipment and materials with a full suite of new inventions to give users real benefits they can see. Pixel Qi, with offices in Silicon Valley, California and Taipei, Taiwan, is a spin-off of One Laptop per Child (OLPC) and was founded by OLPC‘s former CTO Mary Lou Jepsen. Pixel Qi believes that the future of computing is all about the screen and is dedicated to continuously delivering innovative screen technologies rapidly into high volume mass production. For more information please visit www.pixelqi.com

About Shanghai Shizhu Technology Co., Ltd
Shanghai Shizhu Technology is a dedicated in electronic multimedia design and development. Leveraging its alliance with top tier newspaper media, Southern Daily Metro, Beijing News, etc., integrating the advantages of technology, market, operation, and reputation, ShiZhu will create the most competitive mobile operational platform. ShiZhu will open up the new areas and initiate the reading revolution with concept of high quality mobile terminal and green communication. For more information please visit www.sh-shizhu.com Shizhu is pronounced (approximately) as SherJu

Trademarks are the property of the respective parties.

Media Contacts:
Sung Lin Yang
Pixel Qi Corporation
Tel: +886-987-230230
Email: [email protected]

Duncan Mao
Shanghai Shizhu Technology Co., Ltd.
Tel : +86-20-8562-3463
Email: [email protected]